Green Paints
Improved Technologies, Improved Products
Benjamin Moore has made great strides in technology through the use of new raw materials to lower VOC content in products across the board, while improving application and film performance. Products developed from this new technology are replacing current alkyd product that had higher VOC contents.
Benjamin Moore Offers Eco Spec® a low odor low VOC product that has received approval from both GreenGuard® and Green Seal®. Recently Benjamin Moore introduced AURA® a low odor low VOC product. This is a high performance interior product that is tinted from our new Gennex Waterborne low VOC colorant. AURA with Color Lock® Technology offer super performance and meets the most stringent regulations in North America.
The following products currently carry the Green Promise Designation:
Natura®
Recycling, buying organic, using energy-efficient products – these are just a few of the choices made every day to help the environment. With Natura paint, you have an environmentally friendly option when it comes to painting the interior of your home, and you can count on the beauty and quality you expect from Benjamin Moore.
Aura®
See color like you’ve never seen it before – discernibly truer, richer hues that bring a new dimension of beauty to your home. Experience premium performance in a paint with incredible hide, and fade and color rub-off resistance, all while being environmentally friendly.
We have utilized the latest technology to develop VOC-compliant coatings that perform at least as well and often better than their higher VOC predecessors do. Some of the many advantages to these waterborne-based products are:
- Non-Yellowing Quality
- Coating Flexibility
- Better Gloss Retention
- Better Fade Resistance
- Low Odor
- Low VOC
- Easy Cleanup
